How it works
What actually happens to your money.
Four stages, in order, every time. Nothing spends until it's been priced, and nothing publishes until you've approved it.
Plan
No spendThe agent reads your brief, classifies the service, and resolves settings you didn't have to type — niche, cadence, budget ceiling, defaults that are real and visible, never blank. It asks only what changes the output or the price.
Free. Planning tokens are the only cost, and they're Tonta's, not yours.
Generate
SpendsA shot-by-shot quote is priced from the live rate card before anything renders. You see the number, then the job reserves that credit and gets to work — a hold, not a charge, released back on failure.
Credit is held the moment you approve the quote — genuinely consumed only as shots complete.
Review
No spendYou're looking at a real cut, not a preview promise. A shot that didn't hold up is flagged, not hidden — the same honesty the dailies wall shows on the marketing site shows up here too.
No further spend during review. Ask for changes or approve — the hold only moves once you decide.
Publish
No spendSend it to a connected account with the AI disclosure on by default, or export it and take it anywhere. A platform-side edit — like a stripped link — is surfaced and confirmed, never applied silently.
Publishing itself doesn't meter further credit — the piece was already priced at generation.
See it on your own brief
Run a free Preview first — a plan, a price and one watermarked sample, before you enter a card.