Brand builder
Brand builder
Brands and agencies who want a goal-driven content engine, not an asset dump.
What you get
- A content strategy built from what your brand actually sells — a service, a booking, a show, a membership — not a generic product template
- Reels, statics, carousels and stories, whichever formats you request each cycle
- One coach recommendation at a time, tied to the business goal you stated, with a one-click apply
The planner never assumes your brand sells items — a plumber with a service area and a podcast with a back catalogue get genuinely different content, not variations on one template
Campaign windows and calendar events are read fresh every run rather than frozen into a stale schedule
A regulated compliance mode adds a mandatory human approval and a claims check before anything publishes
Auto-posting is off by default. A new workspace approves its first five pieces one at a time before anything publishes unattended, and unattended posting stays a Pro-plan-and-up feature everywhere — not because it costs more to produce, but because posting to your real account without a look is a risk decision, not a pricing one.
Settings you control
Every setting below ships with a real default — never a blank. Nothing here is asked unless it’s something the agent genuinely can’t infer, or changes the output or the price.
Pricing
Priced per finished piece from your live plan — see the exact, itemised quote in Preview before anything spends. Nothing here is a static number; it's computed from your settings every time.
See a previewModels this service can use
Where it publishes
Every plan reaches every platform below — tiers gate how many connections you get, never which platforms you can reach.
What runs unattended vs. needs your approval
Each cycle reads your brand's offering kinds to select the content strategy, bends the plan toward an upcoming brand event when respectBrandEvents is on, plans against active campaigns or the evergreen pillar mix otherwise, and routes through your approval chain before publish when compliance mode is regulated. Nothing spends until your offering kinds are known.
Reference: recommended. A brand kit is recommended for reels but required for statics and carousels — those render from a template and can't invent your logo.
Sample outputs
Frequently asked
Does every brand need product shots?
No — the content strategy is chosen by what your brand actually offers (products, services, bookings, a show, a membership), never assumed to be items on a shelf.
Do I need to provide a reference?
A brand kit is recommended for reels and required for statics and carousels, since those render from a template and can't invent your logo.
Does it publish automatically?
Auto-posting is off by default. A new workspace approves its first five pieces one at a time before anything publishes unattended, and unattended posting stays a Pro-plan-and-up feature everywhere — not because it costs more to produce, but because posting to your real account without a look is a risk decision, not a pricing one. A regulated compliance mode adds a mandatory human approval step on top of that.
Can I run a limited-time campaign alongside my regular content?
Yes — a named campaign carries its own goal, window, budget slice and pillars, read fresh every cycle rather than frozen at setup.