Terms of Service

1. Who we are and what these terms cover

1.1Tonta (tonta.media) is an AI media production service. You describe what you want to make; our software plans the work, generates and assembles images, video, audio and text, and can publish the result to social accounts you connect. "We", "us" and "our" mean Tonta, of Nigeria. "You" means the person creating an account and, if you use Tonta for an organisation, that organisation as well. You confirm you have authority to bind it.

1.2These terms cover the Tonta website, web app, API, MCP (agent) interface and any other service we offer (together, the "Service"). They incorporate, and you also agree to: the Acceptable Use Policy, the AI & Content Disclosure Policy, the Refund & Credits Policy and our Privacy Policy. If any of them conflicts with these terms, these terms win, except that the Privacy Policy governs personal data.

1.3Pricing pages, checkout screens and in-app notices describe how billing works today. They are summaries; where one conflicts with these terms, these terms govern.

2. Eligibility and your account

2.1You must be at least 18 years old to use the Service. Signing up confirms that you are. If we learn that an account belongs to someone under 18, we will close it.

2.2Give us accurate information and keep it current. You are responsible for everything done through your account, including by people you invite to your workspace, by API keys and tokens you create, and by agents or integrations you connect. Keep your credentials secure and tell us promptly at [email protected] if you think they have been compromised.

2.3A workspace can have several members with different roles. The workspace owner decides who has access, and is responsible for removing people who should no longer have it.

2.4You may not use the Service if you have previously been removed from it for breaching our policies, unless we have agreed in writing.

3. How the Service works

3.1The Service is delivered through jobs. When you ask for something, our software works out a plan, prices it, and runs it. A clear request runs without waiting for plan approval, unless you ask to review the plan first or have set your workspace to always review. Whatever the setting, we still stop and ask you before spending above your workspace's confirmation threshold, when we genuinely need an answer we cannot infer, and before anything is published that needs your approval.

3.2We use third-party AI models and other infrastructure to deliver the Service. We choose and change them as we see fit, and we may change, upgrade, retire or replace features, models and presets. We work to keep quality consistent, but outputs are generated by statistical systems: they can be wrong, off-brief, low quality or unexpectedly similar to existing material, and the same request can give different results each time.

3.3Capacity is shared. Jobs may be queued, deferred or limited when the platform or a provider is busy. We tell you the queue position and expected time, and we may refuse or defer new work rather than let a queue grow without limit. Scheduled runs may be deferred under congestion.

3.4We may offer beta or preview features. They are provided as they are, and may change or disappear.

4. Plans, credits and payment

4.1Prices are in US dollars. Where we show an amount in Nigerian naira or another local currency, it is shown for your convenience and the amount charged is always the one displayed at checkout. Your bank or card issuer may add its own fees or use its own exchange rate. Prices do not include taxes unless we say so; where tax applies, it is added at checkout.

4.2There is no free plan and no free trial. Every workspace starts on pay-as-you-go: you buy credit packs and spend them on what you make. You may subscribe to a plan for a monthly allowance of credit at a lower unit price and for more capacity (for example concurrent jobs, seats, brand profiles and connected platforms). A plan buys capacity. Every plan, pay-as-you-go included, can use every service and model we offer; a premium model or higher resolution simply uses more credit.

4.3Credits are a prepaid balance denominated in US dollars. They have no cash value, cannot be transferred, sold or redeemed for cash, and are used only to pay for the Service. Before work starts we reserve the credit it is expected to need and, when it finishes or fails, we release what was not used. You can see every credit movement in your usage and billing pages.

4.4Credits expire. Credit included with a subscription is granted for that billing period and does not roll over; it expires at the end of the period. Credit you purchase expires 12 months after the date of purchase. We show these dates on the billing page and at checkout, and we send a reminder before a meaningful expiry. Credit is spent in a fixed order: plan credit that expires soonest first, then purchased credit that expires soonest, then promotional credit.

4.5Subscriptions renew automatically each period until cancelled, at the price disclosed to you before you subscribed. If a discount applies to your first period, we show you the renewal price before the discount ends. You can cancel at any time from your billing settings; cancelling is meant to be as easy as signing up. Cancellation takes effect at the end of the period you have paid for, after which your workspace continues on pay-as-you-go.

4.6Pay-as-you-go workspaces also pay a small monthly storage and delivery fee for the media they keep, itemised on the usage page and disclosed before purchase; subscriptions include storage and delivery. An unpaid fee can block new paid work until it is settled.

4.7Payments are handled by a third-party payment processor. We do not see or store your full card details. If a payment fails we tell you; generation pauses after a short grace period but nothing is deleted and scheduled posts pause rather than being cancelled.

4.8We may change prices, plans and credit rates for the future. We will not change what you have already paid for, and where a provider price change affects the credit a job costs, we apply the rate shown to you when you were quoted the price. A job you approve at a quoted price is charged at that price.

4.9Discounts, offers and promotional credit are issued only by us, through our own systems, and have their own conditions and expiry dates. No one else can create one for you, and a price cannot be changed by anything you send us.

5. Refunds, the Preview and disputes

5.1Refunds are credits, never cash. Any remedy we issue, whether for a failure on our side or as goodwill, is added to your workspace as credit. There is no cash-refund route in the Service.

5.2There is no first-run guarantee. We do not promise that a delivered piece will be refunded or redone because you did not like it. The way to find out whether the Service suits you before paying is the Preview: for a brief you provide, it shows a plan, a storyboard, an itemised price quote and one watermarked, low-resolution shot. A Preview is limited, cannot be published or downloaded as a finished asset, and exists only to let you judge the work before you buy.

5.3If a job fails because of a fault on our side, the credit it used is returned automatically. If a job stops or fails after real provider work has been performed, for example because your input breached our policies, the cost of work genuinely performed may remain charged.

5.4If you dispute a charge with your bank or card issuer, the processor will act on it whatever these terms say. While a dispute is open we may put your workspace on hold, restrict generation and publishing, reverse any credit issued against the disputed payment, and give the processor the records it asks for. Please write to [email protected] first; we would rather fix a problem than fight a chargeback. The detail is in the Refund & Credits Policy.

5.5Nothing in this section limits any right you have under law that cannot be excluded.

6. Your content and what you make

6.1"Your Content" means what you give us: briefs and prompts, references, brand material, uploads, source video, scripts, settings, and the facts we store about your brand. "Outputs" means the images, video, audio, text and other material the Service generates for you.

6.2You keep ownership of Your Content. We claim no ownership of it and no ownership of your Outputs. As between you and us, we assign to you whatever rights we hold in your Outputs, and we do not license your Outputs back to ourselves. We will not use your Outputs in our own marketing, showcase or examples without separate, opt-in consent.

6.3That is all we can give you. We do not warrant that any Output is protected by copyright or any other right, that it is original, or that it is free of rights held by others. Generative models can produce material that resembles existing work, and the AI model providers whose models we use give us no promise that their output is non-infringing. Your use of Outputs is subject to the terms those providers pass down to us, which we summarise where relevant (for example for music, in section 9).

6.4We give you a licence to use Your Content for the sole purpose of providing the Service to you: to store it, to process it with the AI models and tools that deliver the work you asked for, to screen it for safety, to create the Outputs you request, and to keep the records described in this section 6 and the Privacy Policy.

6.5We do not use Your Content or your Outputs to train AI models, we do not share them across workspaces, and we do not use them as a reference when generating for another customer. The AI model providers we use process Your Content on our behalf under their own terms, which we do not control, and we cannot promise more than those terms allow; the Privacy Policy explains this.

6.6You are responsible for Your Content and for how you use Outputs. You promise that you have, and will keep, every right and consent needed to give Your Content to us and to have us process it as you instruct, including the rights to any person's face, voice or likeness, any trademark, character, music, footage or text you upload or ask us to reproduce. When you upload a face or voice, you will be asked to confirm that you have the right to use it, and we record that confirmation.

6.7We keep a record of how each piece was made: generation history, the prompt version, and the references that shaped it. We keep that record so that you can show how a piece was made if a claim is made about it, and so that we can investigate reports. Where we have signed an asset with a content credential, it also states that it is AI-generated. See the AI & Content Disclosure Policy.

7. No IP indemnity, and no clearance

7.1We do not offer intellectual-property indemnity on any plan, at any price. We will not defend you or reimburse you if someone claims that something you made or published through the Service infringes their rights. We say so plainly because no one upstream of us indemnifies generated output, and a promise we could not honour is worth less than none.

7.2Nothing we say or show suggests that an Output is cleared for use, rights-free, or safe to publish. Our checks (moderation, trademark and character flags, claims checks, approval steps) reduce the chance of a problem. They are not a legal clearance and do not replace your own judgement or advice. Deciding whether to publish a piece, and the legal risk of publishing it, stay with you.

7.3What we do provide: the provenance record described in section 6; preservation of the piece and its evidence under legal hold, rather than deletion, if a claim is made (section 12); and, where a model provider tells us about a rights claim that touches a model or an output, we will tell the customers we know are affected, though this is not a contractual promise.

8. Publishing to your social accounts

8.1You can connect social accounts and ask us to publish to them, or to schedule posts. Publishing is public and often cannot be undone. You authorise us, through a third-party publishing integration, to publish content to the accounts you connect, at the times and in the way you or your settings direct. Disconnecting an account cancels its pending scheduled posts.

8.2The accounts are yours. You are responsible for what is published to them, for complying with each platform's rules, and for the consequences if a platform restricts or removes an account or content. We have no control over a platform's decisions.

8.3By default, new workspaces publish only after a person has approved content: we require your approval of the first pieces, and a further confirmation the first time we publish to a new connection. Unattended publishing, where we post without your review of each item, is a separate setting you must turn on and is available only where your workspace and the content pass our checks. Choosing how much to review before things go out is your decision and your risk. A setting that speeds up planning (such as letting clear requests run without plan approval) never switches on unattended publishing.

8.4When we publish, we turn on each platform's AI-content label wherever the platform offers one, and add disclosure wording where a platform asks for wording instead of a label. Disclosure cannot be switched off. You may change the wording and placement, not the fact of disclosure. If a platform offers no label, we record that fact. You remain responsible for compliance with disclosure laws and platform rules that apply to you.

8.5If we scan a post and find a link, we will ask you how to handle it before publishing, and record your choice with the post. We do not silently change content you asked us to publish.

8.6We may unpublish, withhold or cancel a post, and revoke delivery links, if we receive a valid report about it, if it breaches our policies, or if the law requires it.

9. Music, voices and third-party terms

9.1Music in the Service is generated only by models that we have chosen because their makers state they were trained on licensed material and permit commercial use. That grant has limits. Many such terms exclude film, television, radio and similar broadcast, and some games. Using a generated track in those places, or in anything other than the social and online content the Service is built to produce, is outside what we can license, and is at your own risk and your own responsibility to check.

9.2You may not use the Service to build a library, catalogue, database or repository of generated music or other output in order to license it or make it available to others. Generating music for your own piece is fine; collecting generated tracks to redistribute is not.

9.3A licence from a music-model maker does not stop a platform's automated copyright matching system from flagging a track. If that happens, resolving the claim with the platform is your responsibility. Attribution may be required for some features; where it is, we say so.

9.4Voices and likenesses are covered in the Acceptable Use Policy. In short, you need documented consent for any real person, and public figures are not an exception.

10. Acceptable use and enforcement

10.1You must follow the Acceptable Use Policy. We screen briefs, references and outputs, using automated systems and human review, before spending and before anything is scheduled. We may refuse a request, block or remove an output, cancel a scheduled post, restrict features, suspend a workspace or terminate it.

10.2We tell you the reason for an enforcement action and how to appeal it. An appeal is reviewed by a person; where our team is large enough to allow it, by someone who was not part of the original decision. We record the outcome.

10.3We act on copyright notices and have a repeat-infringer policy. We may terminate the account of a customer who repeatedly infringes. To report content, use the report form. Reports are acknowledged within 24 hours, and we aim to act on a complete notice within 72 hours.

10.4We may report conduct to the authorities where the law requires it or we think it necessary, in particular sexual content involving minors, which we will always report, not merely block.

11. Our rights in the Service

11.1We and our licensors own the Service: the software, interface, models we build, rate cards, designs and documentation, and the Tonta name and logos. These terms give you a limited, personal, non-exclusive, non-transferable right to use the Service while your account is open. They do not give you any ownership of it.

11.2You may not copy, resell or provide the Service to others as your own product; reverse engineer it except where the law allows; scrape it; probe or bypass its limits, filters, metering or security; or use it to build a competing model. If you want to build on the Service, use the official API or MCP interface within its documented limits.

11.3If you send us feedback or ideas, we may use them without obligation to you.

12. Your data, retention and legal hold

12.1How we handle personal data is set out in the Privacy Policy. The detail of retention is there too. In short: we keep finished pieces for the life of your workspace, and for 60 days after a subscription is paused or ends, during which you can download them; we delete some working files (for example control passes and rejected variants) after about 30 days; and we keep uploaded references until you delete them.

12.2If a claim, report, court order or investigation concerns a piece, we will place it, its prompt, its references, its generation history and any content credential under legal hold. A legal hold overrides deletion rules and your own deletion requests for as long as it is needed. We do this because destroying evidence is the worst response to a claim, for you as well as for us.

12.3Financial records, such as payments and the credit ledger, are kept for as long as the law requires. If your data is erased at your request, those records are retained in pseudonymised form.

12.4The Service remembers things about your brand, to make later work better. What is kept, where it comes from and how to correct it is explained in the Privacy Policy. A correction you make is final.

13. Email from us

13.1We send transactional email you cannot turn off, because the Service depends on it: sign-in links, email verification, password resets, welcome messages, receipts, failed payments and subscription changes. We also send notices you can control in your preferences, such as when a piece needs review, a job fails, your balance or budget is low, a connected account needs attention, weekly reports and announcements. We do not currently send marketing email; if that changes we will ask you first, and every such message will have an unsubscribe link.

13.2If an address bounces permanently or a message is marked as a complaint, we stop sending to it for all mail, including transactional mail, and only an audited action by us can lift that.

14. Availability, support and changes to the Service

14.1We aim to keep the Service available but do not promise it will be uninterrupted or error-free. We may suspend it for maintenance, security, or because a provider or the law requires it, and we will try to give notice where we reasonably can.

14.2Support is available at [email protected]. Billing questions go to [email protected].

15. Ending your account

15.1You can stop using the Service and close your account at any time. Cancel any subscription in your billing settings; to close the account, write to [email protected]. Credits have no cash value and are not repaid in cash on closure.

15.2We may suspend or end your access immediately, with notice where we reasonably can, if you materially or repeatedly breach these terms or the Acceptable Use Policy, if we must do so to comply with law, if a payment is disputed or fraudulent, or if continuing would create a risk for us or others. We will not automatically suspend a paying customer on an automated signal alone, and we let work already in progress finish and settle where we can.

15.3When an account ends, your access to the Service stops. For a paused or ended subscription we keep your library available to download for 60 days. Anything under legal hold is kept for as long as needed (section 12). Sections that by their nature should survive, including those on payment, ownership, liability, legal hold and governing law, survive.

16. Warranties and limits on our liability

16.1The Service and its Outputs are provided "as is" and "as available". To the extent the law allows, we give no warranty that Outputs are accurate, original, non-infringing, fit for a particular purpose or free from error, or that the Service will meet your needs.

16.2Nothing in these terms excludes or limits liability that cannot be excluded or limited by law, including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, and any statutory consumer right you have.

16.3Subject to that, to the extent the law allows: (a) we are not liable for loss of profits, revenue, goodwill, data or opportunity, or for any indirect or consequential loss; (b) we are not liable for what a social platform does with your account or content, or for loss caused by a model provider, platform or infrastructure outside our reasonable control; and (c) our total liability for all claims arising out of or in connection with the Service in any 12-month period is limited to the amount you paid us in that period.

16.4You will reimburse us for loss, damages and reasonable costs we incur because of a third-party claim arising from Your Content, your use of Outputs, your publishing, or your breach of these terms or the Acceptable Use Policy. We will tell you promptly of the claim and let you take part in its defence where that is practical.

17. Changes to these terms

17.1We may update these terms. Each published version has a version identifier, shown on the Terms and Privacy pages, and a "last updated" date. We tell you about material changes by email or in the app before they take effect, and we ask you to accept the new version the next time you sign in; if you do not agree, you can close your account instead. Continued use after the effective date, where the law allows, means you accept the update. Changes never apply retroactively to a job you have already paid for.

18. General

18.1These terms, with the documents they incorporate, are the whole agreement between us about the Service and replace any earlier terms. If a part is found unenforceable, the rest stays in force. Not enforcing a right is not giving it up. You may not assign these terms without our consent; we may assign them to a successor to our business. Neither of us is liable for failure caused by events outside our reasonable control.

18.2We may give you notice by email to your account address, in the app, or on our website. You can give us notice at [email protected].

18.3These terms are governed by the laws of the Federal Republic of Nigeria, and the courts of Lagos State, Nigeria have jurisdiction over disputes, without limiting any mandatory right you have to bring a claim in the courts of the country where you live. We would like to resolve a problem informally first: write to [email protected].

18.4Contact: Tonta, Nigeria. Legal: [email protected]. Privacy: [email protected]. Support: [email protected]. Billing: [email protected]. Abuse: [email protected].